https://www.nasdaq.com/articles/why-investors-should-consider-fitness
“Fitness, specifically the high value, low price sector, has not only survived but rather thrived during times of economic uncertainty. People have shown a willingness to cut back on other expenses while still willing to invest in their health and wellness. We have proof of this from the 2008 recession, which was one of the peak membership periods for gyms, and we are seeing this again coming out of the pandemic.”
Andrew Alfano 